Push notifications can be targeted to segments of your user base, and even personalized for specific app users. However, they also require managing user identification data and installing some kind of interface for writing, targeting and sending messages. For this reason, building and maintaining a cross-platform push notification service takes significant resources and ongoing maintenance, including yearly updates for any relevant changes from the OS. Publishers can build this infrastructure themselves or they can hire a vendor, such as Airship, to provide it. Platform vendors also provide such capabilities as:Reporting
Scheduling
Mobile marketing automation
User attribute collection and segmentation
Data management
Security
Cross-platform support
Increasingly, app publishers pay for push instead of building it so that they can focus on building better app experiences.
Google Maps and Waze offer their users numerous features to help maximize the driving experience. For instance, both display the local speed limit, ensuring you always know how fast to drive. Other than that, Waze allows its users to report where the speed traps are. You can also request roadside assistance from other Waze users when needed.
Inconsistency Is What’s Driving Users Away from Android Auto
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